About us
Proudly Zimbabwean, since 2012.
A manufacturer and supplier with in-house design — building a reputation for solutions tailored to each customer's specific needs.
Our story
Built by a designer, not a showroom.
Safetic Enterprises, trading as Safeway Furniture, was established in 2012 by a sole trader and designer specialising in the design and manufacture of high-quality commercial furniture.
We take pride in the working relationships we have built with our clients. We have done that by offering not only quality products, but quality service and reasonable prices. Whether furnishing large or small corporate offices, training and conference facilities, boardrooms, or home furnishings — kitchen fittings, built-in wardrobes, bedroom suites, wardrobes and chests of drawers — Safeway has the range and the quality to meet your needs.
We are constantly developing new lines and working to provide innovative furniture solutions. Safeway is emerging as the brand of choice for many of Zimbabwe’s leading public and private organisations.
Safeway provides on-site product and application advice through its experienced sales consultants. Our trained personnel can give you technical advice and suitability requirements on all products, along with information on standards and compliance. Sales and service are supported by an internal sales and management team.
14 yrs
Serving homes and businesses across Zimbabwe.
Vision & mission
What we hold ourselves to.
Honesty and integrity
We will explain what you need for your home, office or school, making sure you understand what is needed exactly and why we are recommending it.
Our daily mission
To meet our customers' needs and exceed their expectations, creating a positive and lasting impression.
Feedback
We follow up on requests and enquiries, ensuring they are handled to the customer's satisfaction.
Our goals
To be the most sought-after furniture manufacturing and fittings company, and to provide quality furniture and service to every home or company.
Our people
A team that turns up, and follows up.
We have a professional sales and technical team who operate with a strong sense of teamwork and dedication. Our team's overall experience goes beyond ten years of serving our customers' needs.
Customer service
Your customer service experience is important to us — that is why we have a courteous, knowledgeable and friendly team at your service. We strive to honour our commitments, act ethically, and endeavour to do the job right the first time and at a reasonable price.